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Product Management Webinar: Product OKRs

How to Set Product OKRs (The Most Effective Way) for 2025 with Ben Lamorte

Thursday 30th January 9am PDT / 12pm EDT /  5pm BST

It’s that time of year again: time to choose and set your Product OKRs. Get it right this year and learn the best way to set and use your Product OKRs from Ben Lamorte, OKR expert and author of Objectives and Key Results: Driving Focus, Alignment, and Engagement with OKRs.

About this webinar

Do you know how to set Product OKRs that don’t just look good on paper but actually lead to real, measurable growth? As a product manager, are you struggling to prove value and align your team on goals that make an impact? (You’ll want to get your Product OKRs RIGHT for 2025)

Here’s the deal, setting and writing OKRs is notoriously tough for product managers. There’s always a delicate balance between aligning with company-wide objectives, defining clear outcomes, and avoiding the trap of vague, “nice-to-have” goals.

But that’s not all, PMs are facing mounting pressure to deliver results and show clear ROI, and your Product OKRs can be the game-changer to help prove your worth. 

Register now and join Ben Lamorte and Janna Bastow as they help you turn that challenge into your secret weapon. You’ll learn how to craft Product OKRs that not only set you and your team up for success but also deliver the measurable growth and value that everyone’s been asking for.

We’ll also cover:

  • How to overcome and avoid the common pitfalls when setting OKRs
  • How to align your Product OKRs with both your product and business goals without feeling pulled in a million directions
  • The best strategies for writing Product OKRs that are clear, actionable, and impactful
  • How to rally your team around Product OKRs and make them a collaborative force for growth
  • How effective Product OKRs can help you prove your worth
  • And so much more…

About Ben Lamorte

Ben Lamorte has more OKRs coaching experience than anyone on the planet. He coaches business leaders focused on defining and making measurable progress on their most important goals. Building off his success helping 100s of managers draft and refine their team’s Objectives and Key Results (OKRs), he founded OKRs.com in 2014. Lamorte has helped over a hundred organizations deploy OKRs including eBay, Adobe, Capital One, Zalando, CareerBuilder, and GoNoodle.  In addition to the USA, OKRs.com has clients based in Singapore, Australia, China, Saudi Arabia, Poland, South Africa, France, Germany, Israel, India, Norway, the Netherlands, the UK, and even Canada.  

Ben’s first book, Objectives and Key Results: Driving Focus, Alignment, and Engagement with OKRs (co-authored with P. Niven), was published by Wiley in 2016. Ben studied Engineering and Mathematics at University of California, Davis and holds a graduate degree in Management Science & Engineering from Stanford University.

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