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Product Proposal Template
Use our editable template to build a compelling business case to pitch your new product idea.
What you’ll find in this template
If you have a bright idea for a new product or a major new feature, make sure you pitch it right to stand the best chance of bringing it to life. With our editable Product Proposal Template you’ll see exactly what detail you should include when presenting a new proposal to your leadership team.
In this template you’ll find guidance on how to…
- Outline your product hypothesis
- Prove that now is the best time for this new product idea
- Show that there is demand for the product
- Explain how you would measure success
- Estimate the effort involved
- Show the market opportunity
- And much more!
About the author
Janna Bastow is co-founder and CEO of ProdPad, software that helps product managers plan and deliver better products. Janna has organized ProductTank events worldwide and is a founder of Mind The Product, a global community of product managers. She likes to inspire great product conversations by asking: “What problem are you trying to solve?”