Three Ways to Align Your Product Strategy With the Whole Company

Andrea Saez

March 5, 2020 4 minute read

At ProdPad, we make sure you have the right tools to align your product strategy across your organization. It’s important for all teams to understand your company vision. This includes: what you’re aiming to do, why you’re aiming to do it, and how you plan on getting there?

To assist you in your journey to building amazing products, here are three key ProdPad features to help get your entire team involved in your product strategy.

Slack

For many of us, Slack is where conversations happen on a day-to-day basis. You and your team can now convert messages into ProdPad ideas and feedback via our slack integration. Therefore, you’ll never miss out on conversations that might lead to a stroke of genius.

What’s more, you can have conversations directly in Slack thanks to its seamless sync with ProdPad. Therefore, your entire team can now get involved – right from the comfort of your Slack workspace.

Other key benefits include:

The ability to submit feedback on behalf of customers directly from Slack. As a result, support and sales teams can get involved with a simple command or message action.
You can attach images and files to ideas and feedback. Perfect for providing more definition.
Your team can get involved by voting and @mention(ing) each other.
Being able to help your product team by allowing members to submit items on a per-product basis.

If you want to give it a try, add the ProdPad Slack app to your workspace today!

Objectives and Key Results

Objectives and key results (OKRs) help align you and your team around the same set of goals. This provides a clearer understanding of the outcomes and possible impact on your users. With OKRs directly tied to your roadmap, you can also enable better conversations to happen across teams and stakeholders.

In ProdPad, you can create objectives and key results both on both portfolio level (to understand business-level objectives) and the product level. Each initiative on your roadmap is tied to an objective and key result, with the ability to track progress.

Once you’ve completed the project, you can record the impact on the key results, as well as the outcome for the project itself. Take this opportunity to reflect on your original intent, and whether or not you reached the goals you wanted to reach. It is important to remember this is a space for you to record what you learned. Look at how you can recreate success or avoid failure in future projects.

Publish your roadmap

Now that you’ve got the ball rolling with great ideas from Slack, as well as aligned objectives, it’s time to build and publish a roadmap.

ProdPad offers you the flexibility of publishing your roadmap in three different formats: PDF, URL or an embed code.

With the added benefit of customizing views and display options, you can create multiple roadmaps for different target audiences.

Roadmap for executives — Show your executives your target objectives. Check!

Roadmap for customers — Show your customers upcoming initiatives and benefits. Check!

All changes are replicated to your existing URL’s automatically, so you’ll never need to worry about shared roadmaps being out of date. Also, our added security controls allows you to expire URLs and embed codes at any time.

Perfect your product strategy with ProdPad

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