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Comparison

ProdPad vs Craft.io

Future-proof your Product Management processes with the most advanced AI-powered tool for Product Teams who need to move faster.

Better outcomes, powered by better tools

Understand feedback faster

More ways to easily capture feedback, plus powerful AI analysis to quickly spot the themes.

Collaborate further

Deeper connections with the wider organization through the tools they’re already using.

Do much more with AI

Advanced Product Management AI to automate the grunt work and elevate your outcomes.

AI for product managers in ProdPad product management software

AI Assistance

Not just a tool, but a team member

ProdPad comes with the world’s most advanced Product Management AI. ProdPad CoPilot is ready to assist at every turn, from writing descriptions, specs and summaries, to super charging your ideation and coaching the team to greatness. The game has been changed. This is how you work smarter and faster.

Learn more about ProdPad CoPilot
ProdPad's AI-powered customer feedback analysis tool for product managers

Feedback analysis

Gather more feedback and get deeper insight

With many more ways to easily gather feedback both internally and externally, you can enjoy a consistent flow to fuel your product thinking. Then let ProdPad CoPilot generate succinct summaries, link feedback to relevant Ideas and analyze everything to automatically surface the themes.

Learn more about Feedback Management
Collaboration tools in ProdPad product management software so you can collaborate cross-functionally through integrations and enjoy a single source of truth

collaboration

Power your product culture with a true collaboration hub

With ProdPad integrated with more of the tools your wider organization use, you can automatically post updates to your company comms tool, invite and capture discussion, gather feedback and give people an easy outlet for their product ideas – all without the need for a ProdPad login.

integrations

Greater collaboration with more integrations

With more integrations that go further and deeper, you can automatically pull in feedback, gather ideas, share with the team and capture discussion wherever it happens. All without needing your stakeholders to log into ProdPad.

  • Jira

    Jira

  • Azure DevOps

    Azure DevOps

  • GitHub

    GitHub

  • Trello

    Trello

  • Pivotal Tracker

    Pivotal Tracker

  • Microsoft Teams

    Microsoft Teams

  • Slack

    Slack

  • Salesforce

    Salesforce

  • Intercom

    Intercom

  • Confluence

    Confluence

  • Team Foundation Server

    Team Foundation Server

  • Zapier

    Zapier

  • Rally

    Rally

  • SAML

    SAML

  • Uservoice

    Uservoice

  • Google Apps

    Google Apps

  • Doorbell.io

    Doorbell.io

  • Active Directory Federated Service

    Active Directory Federated Service

A Now-next-later roadmap in ProdPad product management software, the home of the now-next-later

Now-Next-Later

Roadmap with greater efficiency

Created by the inventors of the Now-Next-Later roadmap, ProdPad is the only roadmapping tool to help you work in an agile way so you move faster, and deliver outcomes not just features.

Craft.io’s Now-Next-Later is a rigid communication tool only, with a single-level feature focus, and not a dynamic, working roadmap with the ability to set different levels of detail for different audiences.

Learn more about Lean Roadmaps
ProdPad's product management workflow tool using two ways syncs with development tools.

Workflow management

Manage your process both pre- and post-roadmap

Great product ideas don’t start on the roadmap—they go through a journey of discovery and validation first. ProdPad’s Workflow tool helps you manage these stages, only committing ideas to the roadmap when the time is right.

When an idea is ready, seamlessly push it to your delivery planning tool with two-way syncs and track progress right from ProdPad. Once shipped manage launches, measure impact, and iterate with the help pf ProdPad’s Workflow tool.

Learn more about Workflow

Let’s dive deeper

Check out a full feature comparison of ProdPad vs Craft.io.

Craft.ioProdPad
Roadmapping
Porfolio management and roadmaps
Roadmap publishing and external sharing
Now-Next-Later Roadmap
Completed and candidate roadmap columns
View roadmap grouped by Product Objective
AI Roadmap Initiative and Idea generation
Multi-level roadmap hierarchy (Initiative > Ideas) for outcome focus
Strategy
Strategy area to map out vision, value and more
AI evaluation and coaching on product strategy
Full OKR management and goal setting
AI Key Result generation
Personas
Idea Management
Idea management
In-context documentation (specifications, user stories)
Customizable prioritization scales
Impact vs Effort visual prioritization chart
In-built fields and guidance for defining ideas
AI Ideation with CoPilot
AI CoPilot to automate backlog refinement
Generative AI for idea descriptions, specs and documentation
Idea submission by free users
Idea submission through integrations (Slack, Teams, Salesforce, etc)
Browser extension for Idea submission
Email dropbox for Idea submission
Document and file attachments
Workflow Management
Workflow tool to manage backlog process pre- and post-roadmap
Feedback Management
Customer feedback portals
Linking Feedback to Ideas
Slack & MS Teams integrations for feedback submission
Browser extension for feedback submission
Embeddable feedback widgets
Integrations with CRMs to pull in feedback
CRM integrations to sync customer data
AI feedback theme analysis
AI feedback summarizer
AI automatic link suggestions for related Ideas
Volume of linked Feedback visible on Roadmap
Collaboration
Free, unlimited contributors
Idea submission permitted by all users (including free contributors)
Comment discussion board integration with Slack, MS Teams, email
Browser extensions and email integration for collaboration
Integrations
Zapier integration
Jira integration
Jira 2-way sync without additional webhook work
Azure DevOps 2 integration
Trello integration
GitHub integration
Pivotal Tracker integration
Rally integration
CRM integrations (including Salesforce)
Support system integrations
Slack and MS Teams integrations
Reporting
Progress reporting
Reporting on team contribution and engagement
Other
Customizable automation rules
SOC II Type II accreditation

FAQs

  • What roadmap formats are available in ProdPad vs Craft.io?

    ProdPad is the home of the Now-Next-Later roadmap (our Co-Founders invented the format!) and it’s the only Product Management software that provides the structure and functionality needed to use this popular roadmapping technique to it’s full. With a two-level roadmap item you can prioritize at the problem level and attach multiple feature ideas to that Initiative as you validate and test to find the best solution.

    With Craft.io, Now-Next-Later is used as a prioritization template and only allows you to position single-level features across the three time horizons.

    Craft.io’s roadmap format templates are more tactic in nature, being timeline based or structured around releases.

    Both ProdPad and Craft.io allow you to group your roadmap by Objective, but with Craft.io that is only at the feature level and without also including your timings. ProdPad enables you to group your roadmap at any level of your portfolio, by Objective, whilst still retaining the Now-Next-Later view so it’s clear what comes when for each Objective.

    With ProdPad’s Now-Next-Later roadmap tool, you can couple the easy-to-understand structure of the time horizons with the more granular detail of exact dates. You have the option of assigning a date to any Initiative on your Now-Next-Later roadmap in ProdPad, so if you need to communicate a specific target date, you can without the need to timeline your entire roadmap.

  • Who can submit feature ideas in ProdPad and Craft.io?

    Craft.io only allow paid users (usually Product Managers) to create feature ideas, making it hard to encourage contribution and engagement from the wider organization. ProdPad believe in fostering collaboration around the product strategy, and, as such, anyone in your organization can submit Ideas to the backlog.

    With ProdPad you get free and unlimited Reviewer accounts, meaning you can invite anyone to your ProdPad account without fear of cost. Reviewers can add and edit their own Ideas and Feedback, and view and comment on those added by others. Product Managers can then triage and refine these ideas using the Idea Management tool, managing them through their evaluation process before deciding if they’re right for the roadmap.

  • What feedback capture capabilities do Craft.io and ProdPad have?

    With Craft.io there are two ways feedback can be added – either through a feedback portal, or through their Slack or Teams integrations (which are in their early beta stages).

    With ProdPad, feedback can be submitted in a host of different ways, all designed to make it super easy for your stakeholders and customers to share their insights. Those ways include a browser extension, email, far deeper and more mature Slack and MS Teams integrations, customer feedback portals and embeddable widgets, CRM integrations, Support system integrations and more. Learn more about ProdPad’s robust feedback gathering capabilities here.

  • How do the development tool integrations of Craft.io and ProdPad compare?

    Whilst Craft.io do offer a Jira and an Azure DevOps integration, they do not offer the easy set-up and use of ProdPad’s integrations. Especially with Craft.io’s Jira integration, where an API key is required (something Jira do not recommend) and can only be set up by an admin user of Jira. ProdPad, on the other hand, has a simple-setup without the need for API keys or admin credentials. The 2-way sync is also automatic and all part of the first-time setup. Craft.io requires you to separately implement webhooks to have Jira update records in Craft.io.

  • Does Craft.io offer any AI assistance in the same way that ProdPad does?

    Short answer: no. Craft.io has no AI assistance of any kind, meaning Product Managers using Craft.io will be forced to use external generative AI tools to help them write documentation, develop their thinking and speed up their work.

    ProdPad, on the other hand, has the most robust AI capabilities of any other Product Management tool, empowering it’s users to get Product Management primed AI assistance at every turn. Whether it’s automatically triaging your idea backlog, generating documentation, helping with your ideation or even offering constructive feedback on your work, Product Managers who use ProdPad are able to move faster and deliver more.

  • How do the Slack and MS Teams integrations compare with ProdPad vs Craft.io?

    ProdPad has the most advantaged integration for both Slack and Teams of any other Product Management tool. It does more, goes deeper and is the key to fostering consistent engagement from the rest of your organization. Craft.io has an integration that is currently in beta with both of these tools, however, it’s functionality is limited to feedback submission only.

    With ProdPad’s Slack and Teams integration you can highlight any text and right click to add it to ProdPad as either Feedback or a new Idea. You can also sync discussion threads on any Initiative or Idea directly with Slack or Teams so you can bring in commentary from anyone in your organization without them having to log into ProdPad. Just @mention a teammate and they’ll get the notification in Slack or Teams and the discussions will sync between the two tools.

    You can also automatically push notifications into your chosen Slack or Teams channel whenever new Ideas or pieces of Feedback are added to ProdPad. So you can keep everyone up-to-date with what’s happening in Product, without any manual effort.

    And finally, with ProdPad’s Slack integration anyone in your company can speak directly to ProdPad CoPilot and get fast answers to their questions. So your stakeholders can fire a question into the ProdPad Slack app about anything in your backlog, or anything relating to Product Management best practice and get an instant answer without having to come to you.

  • What automation rules can you set in ProdPad vs Craft.io?

    Craft.io does not offer the ability to set automation rules to automatically move items, change statuses or relieve any manual updating. ProdPad, on the other hand, does – enabling Product Managers to spend less time on admin tasks when it comes to triaging Feedback or managing their backlog. Find out more about ProdPad Automations or book a demo to see it in action.

See the difference for yourself

Start a free trial, or book a personal demo and see how much easier your job will be with ProdPad's powerful product management toolkit.