Comparison
ProdPad vs Productboard
Use the outcome-focused tool for outcome-driving Product Management. Get up and running faster and be sure everyone is working on the right things, in the right way.
Don’t overcomplicate things.
Be efficient. Be consistent. Be better.
Work in a better way
An outcome-focused, experimentation-led, strategic approach to Product Management.
Tell a clearer story
A cleaner communication of your product strategy and progress.
Speed up with more AI
The most advanced AI assistance that will automate the grunt work and elevate your productivity.
Now-Next-Later
Roadmapping done right
We invented the Now-Next-Later roadmap here at ProdPad, so believe us when we tell you that Productboard’s version is NOT a Now-Next-Later. Their single-level ‘feature board’ lacks the hierarchy and outcome-focus that’s intrinsic in the Now-Next-Later approach. With ProdPad you’ll be set up to prioritize at the problem level and experiment with different Ideas to find the solution that delivers the most value.
Learn more about Roadmapsroadmap hierarchy
Strategy planning, not project management
Don’t limit yourself with Productboard’s single-level roadmap item. Be truly outcome-focused and customer-centric with a hierarchy that enables you to prioritize a problem to be solved rather than a single feature. Group multiple Ideas beneath each problem, and explore and test to find the best solution. ProdPad’s Initiative and Idea hierarchy will ensure you experiment, learn and iterate.
Strategy
Where’s the why?
Capture and develop your product strategy right next to your roadmap so no one loses sight of the bigger picture. Map out your Vision, value, strategy and more with ProdPad’s unique Product Canvas. Our AI Product Coach can review your strategy, give you guidance and suggestions and even assess the alignment of every Idea in your backlog, making it easier than ever to stay focused on what matters most.
OKR Management
Stay focused on what’s business-critical
Modern product management is about delivering outcomes, not outputs. ProdPad is grounded in an objective-focused approach that will ensure you drive tangible results for the business. Set your core objectives then track unlimited Key Results with our full OKR management tool. Our AI can even generate these for you. Keep everyone focused on the business-critical outcomes and get the best ROI from your Product Management team.
Learn more about OKRsAI for product managers
AI that does more, so you can too
Get a helping hand from the most advanced AI tools of any Product Management software, without paying extra. With more AI at every turn, on all plans and packages, you won’t just get help writing descriptions and specs, you’ll also be able to refine your backlog, triage your feedback, plan your roadmap and set OKRs in half the time. Your own personal AI Product Coach will also be on hand to answer questions, make suggestions and help you elevate everything you do.
Learn more about ProdPad AISimple to set up. Easy to adopt.
ProdPad wins on simplicity, structure, and ease of configuration. So don’t struggle with a complicated set-up with thousands of decisions to make. Hit the ground running and have everyone working to best practice.
Roadmap publishing
The right roadmap for the right people
Spend less time reporting, presenting and fielding questions with more roadmap publishing options. Set unlimited custom views with whatever level of detail you need and quickly create shareable links that take your stakeholders right where you want them to be. And if you don’t want them to be in ProdPad, effortlessly publish different versions of your roadmap for anyone to view, inside or outside your team or organization.
Let’s dive deeper…
Check out a full feature comparison of ProdPad vs Productboard
Productboard | ProdPad | |||
---|---|---|---|---|
Roadmaps | ||||
Now-Next-Later Roadmap | ||||
Completed and candidate roadmap columns | ||||
View Now-Next-Later roadmap grouped by Product Objective | ||||
AI Roadmap Initiative and Idea generation | ||||
Initiative > Ideas hierarchy | ||||
Publishing and embedding unlimited versions of your Roadmap | ||||
Strategy | ||||
Basic objective setting | ||||
Full, multi-level OKR management, with unlimited Key Results per Objective | ||||
Strategy capture and documentation | ||||
Central documentation repository | ||||
Personas | ||||
AI Product Coach | ||||
Idea Management | ||||
Idea management | ||||
Generative AI for Idea descriptions | ||||
2-way syncing with development planning tools | ||||
Extensive and flexible prioritization criteria and scoring | ||||
Impact vs Effort prioritization matrix | ||||
Confidence rating mapped to prioritization matrix | ||||
Idea Canvas to guide your ideation and discovery | ||||
AI Idea generation for each Roadmap Initiative | ||||
AI Assistant to flag duplicate Ideas and speed up backlog refinement | ||||
Feedback Management | ||||
Customer feedback portal & widgets | ||||
CRM and support system integrations for feedback capture | ||||
Browser extension for feedback capture | ||||
AI-powered automatic linking of feedback and related Ideas | ||||
AI feedback summarizer | ||||
AI to surface themes in your feedback, not just count votes for pre-defined features | ||||
Best practice workflow | ||||
Built-in best practice to drive consistent behaviors across your teams | ||||
Structured around problem solving to drive outcomes | ||||
Suggested best practice workflow for discovery & experimentation | ||||
Post-development workflow stages for measuring results | ||||
Target and actual outcome tracking on all Ideas and Roadmap Initiatives | ||||
There’s more… | ||||
Enterprise ready (including SOC 2 certification) | ||||
Modular pricing so you only pay for what you need | ||||
AI Assistance included as standard on all plans | ||||
Quick and easy onboarding and implementation | ||||
Offline mode so you can work without connection | ||||
Customer Slack community |
FAQs
- Does Productboard do Now-Next-Later roadmaps?
Well, not in the true sense. They have interpreted the Now-Next-Later roadmap as literally just adding Now-Next-Later headings on a three column view of a feature list. They even refer to it as a ‘feature board’. It’s just a board of features.
The Now-Next-Later framework calls for the time horizon view AND roadmap items that are focused at a higher level, at the Initiative level (instead of feature-level as shown by Productboard) and to have those Initiatives (problem/opportunity level) tied back to Objectives (the ‘why’).
Productboard just has a list of features, under the headers Now-Next-Later, and lacks the hierarchy necessary to declare problems-to-solve on your roadmap, with the flexibility to explore and test different feature ideas beneath that. Productboard’s interpretation of a Now-Next-Later will not help you to work in a lean way and stay outcome-focused. - Does Productboard have OKR management?
With Productboard you can add high level Objectives, but you cannot set Key Results or specific goals underneath those with targets and metrics. With ProdPad you’ll have a full OKR management tool that allows you to assign Objectives at all levels of your product organization – at portfolio level, product line level and the individual products themselves. For each Objective you can set an unlimited number of Key Results. Our AI Assistance can even generate these KRs for you based on your Objective and the knowledge it has of your Product, Strategy and more. Once you have your OKRs established you can associate each and every Roadmap Initiative with the Objective it aims to answer and then view each Roadmap grouped by Objective.
- Do you get free and unlimited contributor/reviewer accounts with both Productboard and ProdPad?
With ProdPad, no matter the package or price, you will always get free and unlimited Reviewer accounts. Those Reviewer users can add and edit their own Feedback, and can view and comment on those added by others. But it’s not just Feedback that Reviewers can create. With ProdPad, your free users can also create Ideas – whether they do that in ProdPad itself, or send it via Slack or any of the other integrations. This not only helps you foster organization-wide engagement with the product strategy, but it also gives you a useful outlet to direct people to when they have product ideas. This means you spend less time fielding different ideas from different stakeholders as they come in – you can simply direct those stakeholders to ProdPad and inform them that their idea is now in your backlog and will be reviewed during your backlog refinement.
With Productboard the free Contributors can submit Feedback insights but cannot create Ideas. This prevents you from letting anyone in your organization submit product ideas to the team.
- How does the pricing compare between Productboard and ProdPad?
Firstly, Productboard’s AI features are only available at an additional cost, no matter what plan level you purchase. With ProdPad, all our AI tools come as standard across all our packages, no matter the level.
ProdPad’s pricing is modular, meaning you only pay for the features you need. You can mix and match basic versions of some modules, with the more advanced plans of others. This gives you the flexibility to build the perfect plan for your team and needs.
With Productboard you’ll need to speak to them about Enterprise pricing in order to get your hands on the majority of their features. Customer success support and onboarding is also only available for the highest paying customers. With ProdPad we support all our customers, at all levels – real humans available to offer guidance and advice whenever you need it.
Join the forward-thinking product teams today
Try ProdPad for free, or book a call with one of our product management experts and get your questions answered!